Your business runs on vegetables apparently

The problem with vegetables? Well, according to my nephew, “They taste like punishment.”

Nobody wakes up craving broccoli the way they crave pizza. Nobody dreams about kale smoothies. But your body needs them anyway and ignoring that fact doesn't make your arteries any cleaner.

Building an email list is the same thing. It's boring. It's tedious. And everyone would rather do literally anything else.

I totally get it. Why learn landing pages when you could be coaching? Why figure out ads when you could be posting on Instagram?

Because here’s why, your email list is the ONLY thing between you and total business disaster.

Social media? Gone when algorithms change. Website? Useless without traffic.

But people who gave you their email and want to hear from you? You got a solid shot.

The cruel joke is that building this asset requires learning skills that make most coaches want to fake their own deaths. Copywriting. Tech setup. Ad platforms that change every five minutes just to mess with you.

None of it feels remotely connected to why you started coaching in the first place.

So most people look for shortcuts. They outsource everything. They use cheap solutions. They convince themselves Instagram engagements count as real infrastructure.

It doesn't.

You're going to travel a very long distance to cover very little ground. You'll spend time learning things that feel completely pointless. The payoff isn't immediate, and the work isn't glamorous.

But five years from now, you'll either have an asset that prints money or you'll still be looking for shortcuts that don't exist.

The vegetables aren't optional. Neither is your list.

Talk soon,

Jason Lew

P.S. If you want to learn how to build a list without wanting to fake your own death, I’m thinking about running a training soon that makes it way less painful. Reply "vegetables" and I'll keep you in the loop.