Your brilliant idea dies without this

Not because they weren’t useful.
Not because they didn’t solve real problems.
But because the person selling them couldn’t explain why anyone should care — in a way that made people stop scrolling and pull out their credit card.

You can have the best coaching program in your niche.
You can have PDFs that would make a designer weep with joy.
You can have video content so polished it could be on Netflix.

But if your messaging reads like a software manual written by a robot at the DMV, nobody’s buying.

Here’s the thing most people get backwards: Customers don’t buy products.
They buy the version of themselves they imagine becoming after they hit the purchase button. They buy the feeling of finally having the answer they’ve been searching for.
They buy the story you tell about how this thing fits into their life — and makes it better.

Think about the last thing you impulse-bought online. Was it because you carefully analyzed the feature list and compared it against three competitors?
Or was it because something about the way it was described made you think, “Oh damn, I need this right now.” …before you even realized you were entering your credit card details?

That second one. Always that second one.

The difference between a business that constantly wonders where the next customer is coming from — and one that has people excited to buy — often comes down to messaging.

Not the quality of what you’re selling.
Not how hard you worked on it.
But whether you can make someone care in the thirty seconds before they click away forever.

If you’ve got something genuinely good — but people seem confused about why they should want it — your messaging needs an upgrade.

That’s exactly what I’m covering in a free 2-Day workshop called The Mirror Messaging Method.

It starts Monday October 20th at 11am Pacific, with Part 2 the following Monday so you can actually test what I teach between sessions.

I’ll show you how to turn words that bore people into words that make them want to buy.

See you there,