Why Saturdays Are Sacred

How One Simple Ritual Transformed My Week—and It Can Transform Yours Too

If you’re reading this, it’s Saturday morning—but I wrote this on Friday, sitting in my local café at 1:43 p.m.

I’ve got about 17 minutes before I need to dash out and join the caravan of minivans to pick up my kid from school.

So, I’ll keep it short and sweet today.

Being an entrepreneur is hard.

You’re the janitor, the IT department, and the operations manager.

You’re in charge of the creative and the copy.

You’re biz dev and collections.

And that’s why, once a week, you’ve got to put it all down.

About 10 years ago, my wife, my parents, and I made a commitment—work doesn’t touch Saturdays.

Every Saturday, my daughter spends the afternoon with her grandparents. They have lunch, grab boba, and drop some Mentos in Coke.

My wife and I go on a lunch date. Just the two of us. No distractions.

In the evening, we all come back together—my parents included—and share dinner.

For the entire Saturday, I don’t touch social media, emails, texts, Telegram, the website, newsletters, clients, staff, or billing. Zero … zip, zilch, nada.

This means that to fully enjoy my Saturday, anything that might take up mental bandwidth gets done by Friday at 6 p.m.

My staff and clients know this in advance—You’re welcome to message me, but I won’t respond until the following day.

My old mentor, James McPartland, founder of Star Trac, used to say that Saturdays are for ax sharpening—What’s the point of hacking away at trees with a dull blade?

Look, some weeks you win, and others you get your butt handed to you.

But what I’ve learned is that good rest, good food, and good people make even the toughest problems a little more manageable.

So, as you head into your Saturday, I hope you find some time to sharpen your own ax, enjoy the little moments, and recharge for the week ahead.

Wishing you a restful weekend,

PS: Here’s an offer I won’t respond to until Monday.