Why Double the Effort Doesn’t Equal Double the Profit

Here’s something I learned the hard way:
The strategy that got you here won’t be the strategy that takes you to the next level.

Doubling your effort doesn’t mean doubling your profit.

In fact, when you decide to scale, it’s going to feel a lot like going backwards.

Why?

Because scaling demands patience over chaos—effort without immediate results.

And for entrepreneurs, that’s a nightmare.

We’re momentum junkies. We thrive on the instant gratification of effort meeting reward:

• A launch leads to purchases.

• A post sparks engagement.

• A pitch closes a deal.

But here’s the truth:

The #1 reason you’re not hitting your revenue goals is because your audience isn’t big enough.

You can’t keep launching to the same pool of people and expect endless sales.

Building a new, engaged audience requires:

• Touch points with no immediate feedback.

• Consistency without acknowledgment.

• A strategy that stretches beyond today’s wins to create tomorrow’s buyers.

If you don’t replenish your audience, your launches will eventually fall flat.

So, how do you fix this?

You need a long-term strategy:

• Know where to find your audience.

• Create content that nurtures them.

• Commit to the process with patience and trust.

If you want to master this process, join me for '21 Days to Get More Clients.'

We start Dec. 10th. It’s $30.

Check it out here.

Cheers