What I’m Leaving in 2024 (and Taking Into 2025)

Hey,

As we wind down the year, (and I digest the last bits of Christmas dinner) … I’ve been reflecting on what worked in 2024 and, more importantly, what didn’t.

If there’s one thing I’ve learned, it’s that clinging to outdated strategies isn’t just inefficient—it can make or break your business.

So, I’ve decided to take stock of my wins, lessons, and missed opportunities—and share them with you in hopes they spark something for the year ahead.

What I’m Leaving in 2024

1. Posting Daily on Social Without a Strategy
Mindlessly posting just to check a box? Nope. Let’s face it—posting random content every day on Instagram or Facebook isn’t moving the needle anymore.
Engagement is down. Reach is limited. And the ROI? Nearly nonexistent.
In 2025, I’m focusing on intentional content that nurtures and converts back to an email list.

2. Broad, Generic Messaging
“Helping people find their alignment to live their best lives.” Ain’t it.
Trying to talk to everyone means connecting with no one. Get clear on what valuable and tangible problem you solve.
No one pays attention until they know why you’re valuable to them.

3. Multiple Offers
More offers don’t equal more clients—they equal more confusion.
Dial in your main offer. Know where your main source of revenue is coming from and focus on making it undeniable.

What I’m Taking Into 2025

1. Intentional Audience Growth
Throwing spaghetti at the wall to attract followers? Not anymore.
I’m leaning into targeted strategies like collaborations, sponsorships, guest appearances, and ads to grow my audience with people who actually need my services.

2. Emails, Emails, Emails
Own your list. Don’t leave your reach in the hands of an algorithm that determines who sees your content.

In 2025, it’s about nurturing for the long term.
No one wants to hear this, but building trust with an audience takes real time—6-18 months minimum, 3x per week. Put in the work.

3. Data-Driven Decision Making
No more winging it. Get serious about tracking and analyzing what’s working and what’s not—from email open rates to return on ad spend to which platforms are getting you the most engagement … Metrics don’t lie, and in 2025, it’s the only way to scale smarter.

What About You?

• What’s not working in your business that you need to leave behind?

• What’s been a game-changer that you’ll carry into 2025?

Drop me a reply—I’d love to hear your thoughts.

Here’s to growing smarter (not just harder) in 2025.

Cheers,

PS - Want more clients without depending on social? Check out the free video here.