Unsubscribes

Here’s a belief that might feel a little counterintuitive:

When someone enters my world, I want them to make a decision quickly.

Either…

✅ “This is my person. He gets it. I feel seen. I’m in.”

Or…

🚪 “This isn’t for me.”

Both are good outcomes.
Because clarity is the goal — not popularity.

That’s why I email three times a week when someone first subscribes.
Not to overwhelm.
But to be unmistakable.

If she loves how I think, how I teach, how I coach — she’ll stick around.
If she doesn’t — she won’t.

That’s not rejection. That’s resonance doing its job.

So here’s what I want to offer you:

• Don’t worry about the unsubscribes.

• Stop trying to hold onto everyone.

• Start focusing on the ones who want to go deeper.

• And most of all — build a way to consistently bring new leads into your world.

Because if your list keeps growing…
If you keep being clear, consistent, and true to what you teach…

The right ones will find you.
And they’ll stay.

📘 [This is what the guide helps you build]
🎧 [And why the audio series exists — to make it feel personal]

You don’t need everyone to like you.
You just need the right ones to trust you.

More soon,