Two Types of Hustle

A friend of mine, B. Rose, put it perfectly:
"Just curious … When did we collectively decide that taking action was ‘hustling,’ and that we should all just sit around waiting for abundance to land in our laps?"

I love this sentiment because, truthfully, I despise the myth that business is supposed to be easy. That doesn’t mean I don’t wish ease for you, but there’s a difference between finding flow and downplaying the hustle, grit, and uncertainty that leads to mastery.

Now, let me clarify—I’m not talking about the old-school “hustle” from the 2010s. You know, the endless grind where life outside of work barely existed. Been there, done that, got the t-shirt—and left a lot of bodies in its wake.

The hustle I’m talking about involves intentional, bold actions during the time you dedicate to your business.

If there are clients you know you can help, don’t wait for them to find you. Reach out.

If there’s a podcast that would be the perfect fit, ask.

If there are audiences you want to stand in front of, pitch.

Too often, we wait around for an external sign to tell us, “You’re ready.” But if you want something, why sit back?

When I first started in sales, I was doing door-to-door B2B, pitching long-distance phone services. Brutal work. My buddies and I turned it into a game: we pooled our money, and the first one to get 99 businesses to say “No” won a dinner.

The funny thing was, aiming for the ‘no’s’ not only thickened our skin, it made the ‘yes’s’ even sweeter. And after 99 ‘no’s,’ all it took was one ‘yes’ to remind us why we kept going.

So, sure—keep yourself in the frequency of abundance, AND ALSO — do yourself a favor and increase your chances of success by proactively asking for it.

Cheers,

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