The Worst Business Advice I Ever Took

“Hire out your weaknesses. Spend your time on your strengths.”

It sounds smart. Strategic. Efficient.

And in theory? I love it.

But here’s the part no one tells you: context matters.

If you’re building a traditional company with a team and infrastructure — have at it.
I’m all for Jim Collins’ “put the right people in the right seats” philosophy.

But if you’re a solopreneur, coach, or course creator?
This advice can burn you. Literally. I’ve got the third-degree business scars to prove it.

I used to be terrible at tech.

Build a website? Hired it out.
Landing page copy? Hired it out.
Facebook ads? You guessed it — hired.

Why? Because everyone said, “Only do what you’re best at.”

And for me, that was coaching and teaching.

So I did that. I spent. A lot.

And it wasn’t even when I couldn’t afford it — that came later.
The problem was... none of it worked.

No sales from my website.
Landing page wouldn’t convert.
Ads? Zip. Zlitch. Nada.

Worse? I didn’t know why it wasn’t working.
Because I had never learned the basics.

I got mad at the people I hired.
They got mad at me.
Everyone was frustrated — and no one was actually wrong.

Here’s what I learned the hard way:

Being a solopreneur means you pay for the privilege of doing what you love — And you pay in time, learning the parts you wish you could avoid.

I will never be a world-class designer. Far from it.
But I had to get proficient enough to know the difference between a good landing page and a bad one — before I could hire someone to build it.

Hiring doesn’t mean you get to hand off the problem.
It means you understand it deeply enough to manage the solution.

So yes — spend your time in your zone of genius.
But don’t outsource responsibility for your business.

Earn the right to hire.
Know enough to guide.
Own every millimeter of what you’re building — especially the parts you suck at.

It’s what separates a solopreneur with traction from those who stall out and sink.