The Fastest Way to Find Your Real Niche

Who actually lights you up?

Not who you fantasize about coaching.
Not who has the biggest budget.
Not who your peers say you should serve.

But who do you actually love coaching?

Who — after a session — leaves you lit up, energized, and fully alive?

If you don’t know… don’t guess.
Test.

Seriously. Go find someone and coach them.

Do it for free.
Do it cheap.
Do it short-term.

It doesn’t need to be perfect. It just needs to be real.

I’ve had so many clients come back after doing this and say: “Jason, I thought I’d love coaching [insert niche] … But I hated it.”

Good.

That’s one more “fantasy business” crossed off the list.
No money wasted.
No brand built.
No website launched.

Just clarity — the currency of progress.

And if you strike gold?
If that test lights you up and fuels you?

Now you build.
Now you add strategy.
Now you scale.
Now you go all-in.

But only once you know.