The birds and the bees of getting clients

There’s a lot of confusion about where clients come from.

I used to think posting more meant making more money.

Seems logical right? More content equals more eyeballs equals more clients.

Except it doesn't work that way. At least not for most people.

Here's what actually happens...

You start your coaching business. You post about your offer. And boom...someone buys.

So your brain goes, "Oh damn, that worked. I should just do that more often."

But here's what you're missing. That first client? They already knew you.

Maybe you worked together at your old job.
Maybe you were in the same Facebook group for 3 years.
Maybe they've been following you since you had 47 followers.

There's trust baked in. Years of it.

That trust lets you be sloppy with your messaging. You could post vague stuff like "I help people transform their lives and find inner alignment,” and they'd still buy.

Because they already believed in YOU.

But once you run out of warm audience? Everything changes.

Now you're talking to strangers. And strangers don't give a damn about vibes.

They need to know exactly:

What you do. Who you help. What problem you solve.

And they need to know it in about 7 seconds.

If you can't explain that clearly...posting more just means you're confusing more people more often.

I see this all the time with my coaching clients. They come to me frustrated because "posting isn't working anymore."

And when I look at their content, it's all over the place.
Inspirational quotes.
Random thoughts.
Vague promises.

It worked when they had 200 followers who knew them personally.

It doesn't work when they're trying to reach 20,000 strangers.

So what's the fix?

Get clear on your message. Like painfully clear.

If your cousin asked you what you do at Thanksgiving and you can't explain it in one sentence...you're not clear enough.

More tomorrow,

Jason Lew