The 714% more effective, marketing advantage

January 20th, 2025 at 10:39 pm
I am sipping on toast corn tea in my favorite leather chair.

When I think about “more effective, marketing advantages,” it takes me back to a Q&A session I did last summer. I posed the very same question I asked of you today:

… Who would like a 714% more effective marketing advantage?

A hand shoots up.
Yes.

“It’s gotta be something stupid like headlines, right? I should be writing better headlines?”
Important. But no.

“Seriously? Okay, well if it’s not headlines then it has to be funnels?”
Again, important. But no.

“Fine. Fine, fine. I’ll play. Is it landing pages? Sales pages? Ads?”
No. No. And … no. Honestly, it’s something far more simple (and it requires no extra effort).

See, ever since 2020 I’ve been tracking my engagement on social—essentially, that just means tracking how many people saw my posts, reels, and highlights.

If I’m lucky and the algorithm gods are on my side, 7% of my audience sees it—if not, less than 1%.

But if I finger-peck an email and it’s popular, about 47% of you open it. If I’m having an off day, which I fully admit happens, 39% see it.

So let’s give this some real-world application and do a hypothetical:

Say you want 500 people to see your content.

With a 50% email open rate, 1,000 subscribers deliver those 500 views. Simple enough.

With social media and an engagement rate of 7%, those same 500 views will cost you a whopping … 7,142 subscribers.

I don’t know about you, but I don’t like 714% more work.

Let’s be clear—I’m not here to rip social. Social’s wonderful, especially if you learn to pair it with email, but …

I like easy. I like simple. And if you’re like me …

… and you put a lot of effort into hand-crafting your content, don’t more people deserve to see it? I think so.

So with that in mind … Work smart, not hard.
And choose your content platform accordingly.

Cheers,

PS - If you want to explore more, check out my free training on “How to get more clients without depending on social.”