Teachers sound like this

Most academic talks sound like Charlie Brown's teacher.

"Wah, wa, wa wa, wah."

But last night was different. I went to a presentation for the high school my daughter will attend next year.

The principal said something that made me pay attention.

"Most of you are probably evaluating us based on test scores and AP classes — how well we prepare your kid for college admissions."

He paused and looked around the room.

"And yeah, we care about those things too. But I want you to think about this differently for a second."

Then he dropped this on us:

"Your child will spend 5,000 hours here over four years. Maybe 7,000 if they do sports or clubs."

You may have already noticed, but they will communicate with you less.

"So here are the only three questions that actually matter: Do our teachers KNOW your child? Do they understand their strengths and weaknesses? And will they help foster what makes them unique?"

I looked around the room. Parents were nodding. Some were getting emotional. (I’m not crying. You’re crying.")

This guy just reframed how everyone was measuring success. In about 90 seconds, he changed how every parent thought about choosing a school.

And it hit me...

How many business owners are measuring the WRONG things?

You're tracking likes, comments, and open rates. Maybe you're obsessing over follower counts or how many people watched your reel.

But are you tracking if your customers feel SEEN? If they feel like you understand what makes them different?

Because that's what actually creates connection. That's what makes people buy from you instead of your competitor.

Last Monday I ran part 1 of my Mirror Messaging Workshop. The number one takeaway was understanding how to help your dream clients feel understood in your marketing.

Not just "seen" in that fake corporate way — but actually understood on a deep level.

Part 2 is this Monday, October 27th at 11am PST. We're diving into 11 hooks to grab eyeballs and keep them reading.

If you wanna catch the replay of part 1 or join us live for part 2, click here.

See you Monday,

Jason