Stop looking for the plan.

I was talking to a coach yesterday.

She was paralyzed by all her options.
Should she do group coaching? One-on-one? An evergreen course? High ticket? Low ticket?

She wanted me to tell her the answer.

But here’s the thing… there isn’t one.

I’ve worked with thousands of coaches, and I’ve never seen two successful ones do it the exact same way.

Some crush it with groups. Others would rather eat glass than facilitate a group call.
Some love one-on-one. Others find it soul sucking.

Neither is wrong. It’s just preference.

But everyone’s searching for the magic blueprint — the paint-by-numbers plan that guarantees success.

I get it. Certainty feels safe.

But the truth? The more you lean into your unique gifts, the less there’s an exact plan to follow.

Yes, there are principles — marketing, audience building, sales, offers.

But how you do it? That’s where the magic happens.

So what if, instead of searching for certainty, you learned to embrace the uncertainty?

(Did you just throw up in your mouth a little?)

Yeah, I know. Your ego just found seventeen reasons why I’m an idiot.

That’s normal. Your brain loves control.

But what if I told you that learning to make decisions in uncertainty is the actual skill that separates the profitable from the unprofitable ones?

I made a video breaking this down — probably the most important thing I’ll share this month.

👉 You can watch it here.

It might piss you off. Or it might set you free.

Either way, it’ll be worth your time.

Talk soon,
Jason “chaos is my comfort zone” Lew