Stop Double Selling (It’s Costing You Clients)

Outside my local grocery store, two Girl Scouts were selling cookies.

One of them taught me a better sales lesson than most business books ever have.

Both had the same setup.
Same cookies.
Same corner.

But one stand was quietly doubling the other’s sales.

Why?

Because one of them understood something most business owners don’t:

👉 “I’m only looking for customers who are already looking for me.”

Here’s what I saw:

At Stand 1, a woman walks by and says: “Thank you, but no — I’m cutting back on sugar.”

The Girl Scout smiles… and starts pitching. “Well, our lemon cookie has the least sugar…”

The woman politely declines a few more times.
Eventually, she walks away.

No sale.

At Stand 2?
A man says: “I’m trying to cut back on junk—”

And before he can even finish his sentence, the Girl Scout is already smiling at the next person walking up.

Nothing rude or dismissive.
Just moving on.

That’s when it hit me:

💡 If you have to convince someone they have the problem…
💡 And then convince them you’re the solution...
You’re doing double the work for half the return.

It’s not just inefficient. It’s exhausting.

So here’s the real question:

🧠 What if you’re not bad at selling…
🧠 You’re just talking to people who aren’t looking for what you offer?

Maybe it’s not your pitch.
Maybe it’s your pond.