Part 2 - What It Really Takes to Attract High-Paying Clients

As promised, I’ll let you in on how I turned my business from failed launches to queued-up wait lines.

If you missed part one, check it out here. I point out how a messaging mistake cost me 2 years and a hefty chunk of change.

But here is the lesson that really made the difference: The more a client has to think about what valuable problem you solve, the more you will repel them.

What you ‘know’ to be my answer and what ‘I think’ my answer is—are two very different messages.

See, every ideal client has two problems—an internal one and an external one.

Let's define these.

Examples of internal problems: Confidence, significance, self-worth, uncertainty, certainty, purpose, joy, bliss, love, belief systems, identity, negative thoughts, alignment, etc.

Examples of external problems: A relationship breaks, health fails, money/job/business loss.

I could tell you the answer—focus on the external problem—but you won’t do it for one of three reasons.

1. The thing you care about coaching into is an internal problem.

2. What’s best for your client long-term is solving their internal problem.

3. Solving the external will make you sound like everyone else.

But here’s the thing: Messaging is the one part of your business that is not about you.

I know you want to prove:

• how smart you are,

• how experienced you are, and

• how different you are.

And you will just not in your messaging.

Messaging is about meeting your ideal client where they’re at.

If you think back on your journey, to the early days of your cracking.

You’ll find, just like I did, that what you thought would solve the problem was very different than what actually did.

I’ll prove it to you. Here’s how most of us think in the beginning:

• I want to solve my job loss with a promotion.

• I want to solve my business with new clients.

• I want to solve my relationship with gifts.

• I want to solve my health with a pill.

Speak to their problem in how they want to solve it AND THEN… educate them in your marketing as to why it’s deeper.

Your relationship to what your job title says about you is often what is stopping you from finding your clients.

If you can release the attachment, you will have more clients.

Solve the external. Educate on the internal.

Cheers,

PS - If you liked today’s content and you want to get a jump on Black Friday. Here’s a sneak peek of what I’m doing. It’s free. It’s only live this week. And it’s going to be fun ;)