One simple shift to build more trust (and get more clicks)

The fastest way to improve your emails, landing pages, and content

Author

Jason Lew
April 18, 2025

Want a quick win this week?

Check your congruency.

Because what most coaches don’t realize is:

Confusion doesn’t just lose clicks. It erodes trust.

And that confusion usually starts here:

  • The Instagram profile photo doesn’t match the landing page

  • The tone of your caption doesn’t match the tone of the lead magnet

  • The ad headline doesn’t match the headline of the sales page

  • The email subject line promises one thing… and the body delivers something else

It’s not intentional.
But it feels inconsistent.

And when someone feels inconsistency — even subconsciously — they pause.
They hesitate.
They click away.

So here’s one of my favorite small shifts:

Make your subject line the same as the link you ask them to click.

It’s such a small thing. But it’s a signal.

“I’m going to give you exactly what I said I would.”

And when that trust gets reinforced — visually, verbally, and emotionally —
She stays in your world longer.
She listens more deeply.
She starts to believe that maybe you are the coach who can finally help her.

So today — just take one piece of your funnel and check:

  • Does the energy match?

  • Do the words align?

  • Does she feel like she’s on a journey with the same guide the whole time?

If you want “One simple shift to build more trust,” check out the 🎧 audio series here.

It’s not about being perfect.
It’s about being consistent.

More soon,