No one buys a $100 Birkin

Hey,

I had a client call today I can’t stop thinking about.

She’s early in her entrepreneurial journey — fresh out of corporate, gifted, grounded, and deeply service-oriented.

And like so many women I meet at this stage, she asked:

I get it.

The instinct is to “earn our way” to charging more.
To prove we’re worth it.
To start cheap so we don’t scare anyone off.

But here’s what I told her — and maybe, it’s what you need to hear too:

If Hermès released a Birkin bag for $100, their ideal buyer wouldn’t say:
“Ooh, what a steal.”

They’d say:
“What’s wrong with it?”
“Is it fake?”
“Why is this so cheap?”

Because when something is priced far below what your audience expects…

It doesn’t signal generosity.
It signals misalignment.

It whispers “inexperience,” even if your actual gift is solid gold.

And the danger isn’t just missing out on more money.
It’s attracting the wrong audience — one that expects more from you than they give themselves.

You don’t need to overprice. You don’t need to fake authority.

But if you underprice?

You teach your audience (and your nervous system) that your work is only worth attention if it’s discounted, diluted, or easy to say yes to.

And I don’t think that’s true for you.

Inside the guide, there’s a section on pricing and offers.
Not just what to charge — but how to align your pricing with your identity, your audience, and your values.

If you haven’t read that part yet, here’s the link again:
📘 [Guide Link]
🎧 [Audio Series]

Just something to sit with today:

I’ll leave that with you.