My Newsletter Writing Template

Writing an email is a lot like gardening.

Sure, you could spend hours analyzing soil quality, seed type, and weather forecasts. But in the end? You’ve got to plant the seeds.

Your biggest enemy isn’t “bad” emails — it’s no emails at all.

So here’s my no-nonsense template to help you consistently plant seeds that grow into real relationships and sales.

1. Write to one person — your ideal client.
Forget the crowd. No “Hey everyone!” Write as if you’re having coffee with one real person. The one who most needs what you’re about to share.

2. Dump your ideas before you start.
Grab a notebook or a blank doc and get every idea out of your head. Then pick the one that feels the most relevant and exciting.

3. Start with the Big Idea.
What’s the single most important takeaway you want them to leave with? It should be bold, clear, and specific — and in one sentence.

4. Uncover the Problem.
Describe how this problem shows up in their life right now. Internally (what they feel) and externally (how it affects their results).

5. Highlight the Consequences.
If they don’t solve this, what happens? How does it impact their business, health, relationships, or bank account?

6. Present the Solution.
Offer a shift in perspective or a practical next step. Make it simple, clear, and actionable.

7. Ship it.
Perfect emails don’t exist. Progress beats perfection every time. Hit send.

Remember:
The gardener who shows up and plants seeds — even imperfectly — ends up with a garden. The one who waits for the “perfect moment” never does.

Start writing. Start helping. And start building trust — one email at a time.