Monday workshop kicks off at 11 am

Two sentences shouldn't be this hard.

You'd think stringing together a couple of words to describe what you do would be the easiest part of running a business. Like tying your shoes or making toast.

But here we are, staring at a blank screen, wondering why everything sounds either too corporate or like we're trying way too hard to be clever.

Meanwhile, you've got landing pages to build, emails to write, offers to craft.

Messaging feels like the thing you should just knock out in five minutes so you can move on to the real work.

Except it never works that way, does it? You tinker. You rewrite. You send it to three friends who all give you different feedback. And somehow, you're still not sure if it actually says anything meaningful.

Here's the thing, though. Simple doesn't mean easy.

Steve Jobs proved that with the original iPhone. One button. Looked effortless. But getting to that level of simplicity? That took everything.

I'm not saying your homepage copy is as complex as designing the iPhone, but the principle holds. The clearer something appears on the surface, the more thought usually went into it.

Most people think good messaging is some mysterious art form that only Mad Men copywriters understand. It's not.

Once you know what to look for, it becomes way more straightforward. There's a structure to it. A method. A way to turn words that make people yawn into words that make them lean in.

That's exactly what I'm covering in my workshop on Monday at 11am PST.

I'm walking through my Mirror Messaging framework that takes boring, forgettable copy and turns it into something people actually remember.

Right now it's free. Won't stay that way forever, though. You'll start seeing this pop up on Facebook and Instagram at $97 bucks soon enough.

If you're tired of second-guessing every word you write, this might be worth an hour of your time.

Talk soon,

Jason “one button” Lew

P.S. Here’s the link to join. Like a dummy, I forgot to add it to yesterday’s email. Onwards.