Meet Your New Secret Weapon

I’ve pored over The 4-Hour Workweek multiple times, 

extracting countless valuable insights.

Yet, the most critical lesson isn't even in the book.

Tim Ferriss, the author, initially wanted to name it The 3-Hour Workweek. 

His publisher, however, thought that was too unrealistic.

Instead of dwelling on this, seeking a new publisher,

or convening a focus group, Ferriss opted for a direct approach …

he launched a modest $200 Google Ad campaign. 

He tested six different book titles 

through simple Google Ads that led nowhere.

Complete dead links. 

The objective was straightforward: 

determine which title got the most clicks.

The 4-Hour Workweek emerged as the clear winner.

And the rest is history.

This teaches us a vital lesson: 

If your market isn’t willing to engage with your ideas,

they’re unlikely to invest their hard-earned cash.

Business isn’t guesswork.

If you’re planning to start a newsletter, write an ebook, or launch a course 

Begin with testing sets of compelling headlines. 

Present it to your target audience. 

If their response is anything less than an enthusiastic “I need this now!” 

it’s back to the drawing board to refine your message.

Cheers,

PS - Wanna dive deeper into your business? Check out this free training.