Landing Pages That Convert

Landing pages have one job: conversion.

It's an exchange of value – my email for your content.

The higher the content's value, the more likely I am to part with my email.

Simplicity is key.

Complexity introduces variables and increases the risk of losing conversions.

Consider Steve Jobs' approach to Apple. He insisted that the first iPhone iterations should be operable with a single button to reduce user friction. Your landing page should do the same.

But what makes a good landing page?

The '40-40-20 Rule' of marketing is a solid starting point.

• 40% offer - Here, 'offer' doesn't mean what you're selling but what the visitor gets in exchange for their email. This could be a guide, free training, or a newsletter. Many landing pages falter because they offer content nobody wants.

• 40% target audience - Understanding your ideal client's pain points and solutions is crucial. Most coaches fail because they solve a problem their client doesn't realize they have.

• 20% copy - These are the words and visuals on your landing page, like your headline, subheadline, call to action, and imagery.

A helpful formula for your landing page is "I help A solve B, without C."

• A is your target audience.

• B is the problem you solve.

• C is the pain they avoid by giving you their email.

The goal is for potential clients to resonate so strongly with your statement that they think, "I gotta have that!"

Investing time in testing and refining your landing page is crucial.

To build an audience without depending on social, you must own your list. And the fastest way to do that is with a simple landing page that converts.

Cheers,

PS - Want to build more “Predictable $30k+ Months”? Check out my free training here.