It’s What You’re Not Saying

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

Just because you think your message makes sense, doesn’t mean your customer does.

Just because it’s important to you, doesn’t mean it’s important to them.

And just because you think they should buy, doesn’t mean they will.

I’ll say it until I’m blue in the face: Messaging is the one part of your business that isn’t about you.

“What do you mean it’s not about me?”

What are my peers going to think of me?
How is the consumer supposed to know all the ways I can help them?
Shouldn’t I tell them about my certifications and training?

Yes, those things matter—but they come later.

Before people care how you can help, they first need to understand what problem you solve for them.

Figuring that out is simpler than you think—and I’m breaking it all down on Tuesday, October 29th at 11am PST in my free workshop:

"Speak Your Client's Language: How to Talk About What You Do So Clients Buy."

In just one hour, I’ll share the exact steps I walk my private clients through to refine their messaging and attract more clients.

[Reserve your seat here]

See you Tuesday.