It's ready

I was on a call with a coaching client last week and she said something that made me laugh.

"Jason, I think I'm TOO good at what I do."

I knew exactly what she meant.

She's been coaching for 8 years. She's incredible at her craft. Her clients get insane results.

But her marketing? Total word salad.

She was using terms like "nervous system regulation" and "embodied somatic integration" and "trauma-informed leadership."

Cool buzzwords. But her dream clients had no idea what the hell she was actually selling.

Here's the thing: The smarter you get at your thing, the worse you become at explaining it.

You get stuck in expert brain jail.

You use fancy words. You explain every little detail. You sound impressive to other experts.

But your dream clients scroll past thinking "not for me" or "sounds complicated."

Even worse? They think nothing at all.

That's a problem.

Because if they can't understand WHY they need you, they'll never buy.

I've spent years figuring out how to escape expert brain jail. And I'm doing a live 2-day workshop where I'll show you exactly how.

It's called the Messaging Mirror Method.

Here's how it works: Instead of explaining YOUR expertise, you mirror back what's already bouncing around in THEIR head.

You speak their language, not yours.

You address their actual thoughts, not what you think they should be thinking.

It's like having x-ray vision into your audience's brain. And then using that vision to write copy that makes them say "holy shit, are you reading my mind?"

Here's what we're doing:

Session 1: Monday, October 20th at 11am Pacific

I'll teach you how to escape expert brain jail. How to translate your concepts into words that make people say "YES that's me."

I'll give you my Mirror Script Framework. It's the exact process I use to reverse-engineer what's in someone's head.

And I'll show you why their "wrong" idea of the solution is actually your marketing goldmine.

Session 2: Monday, October 27th at 11am Pacific

We go deeper. You'll have tested the stuff from week one. I'll answer your questions and teach you advanced techniques.

You'll learn 11 hooks that grab eyeballs. How to structure a landing page that converts. And some freebie ideas that actually work.

By the end, you'll be able to write copy that makes people think you're reading their mind.

The workshop is free right now.

Eventually I'll turn this into a paid product. Probably $97. But for now I want to test it live with people who show up.

If you want in, here’s the link to join.

That's it.

Talk soon,

P.S. If you're thinking "I don't have this problem," ask yourself this: When was the last time a stranger immediately understood what you do and asked how to buy? If the answer is "not recently," you probably have this problem.