Is it time to raise your prices?

There's no alarm that goes off to signal it's time to up your rates, but here are three telltale signs:

• Feeling Resentment: Money is a form of energy exchange. If you sense an imbalance—giving more than receiving—it's natural to feel undervalued. This resentment can signal that it's time to reassess your pricing.

• Experiencing Boredom: If your work no longer challenges you, it might signal that you're not engaging with the right caliber of clients. Growth and fulfillment in your work often come from being pushed to expand and innovate.

• A Defensive Stance: If you’re playing not to lose vs playing to win, it's a red flag. Making decisions from a place of scarcity inside your business only attracts more of it. Stop playing small.

And this can make raising your prices an intimidating process.

However, this isn’t solved through a tactical strategy but through a deeper exploration and understanding of our beliefs surrounding money.

To energetically align with your new pricing, consider these shifts:

1. Why your client should pay a premium.

   • Expectation: High-quality services come with a premium price tag, setting a standard for excellence. If your rates are too low, clients might question the quality of your offerings or overlook you entirely, assuming you're not at the level they require.

   • Focus: When clients have financial skin in the game, they're more likely to engage deeply and take the process seriously. This financial commitment is a motivator, to prioritize the coaching and apply themselves fully, even when things get tough.

2. Why results are a shared responsibility.

   • Acknowledge that results are a shared journey, not a guarantee. Just like two gym-goers with identical workout plans can experience different outcomes, your clients are responsible for their engagement, effort, and application of your coaching. By setting clear expectations for their participation and commitment, you set the standard that while you provide guidance, their success ultimately rests on their shoulders.

3. Why pricing isn’t proportional to time.

   • Clients who buy a premium service prioritize quality and efficiency over the duration. They desire the shortest path from point A to point B. Therefore, think of your pricing as a lifetime’s accumulation of intelligence, wisdom, and life lessons instead of an hourly rate.

Only you know what’s best for your business AND it’s important to acknowledge that your current financial state mirrors your money beliefs. If your results don’t match your goals consider this a gentle nudge to recalibrate your financial mindset.

Cheers,

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