I’m terrible at most business stuff.

I’m terrible at most business stuff.

Copy? Awful. Ads? Even worse. Tech? Don’t get me started.

But here’s the weird thing: being bad at stuff actually helped my business grow faster.

Because 15 minutes can change everything. Let me explain.

Before I figured this out, my days looked like crap. I’d work on the fun stuff. The easy stuff. The stuff I was already good at.

It’s like the dude at the gym who never does leg day… then wonders why he looks like a lollipop.

I’d grind for hours. Same results every time. Same money. Same clients. Same everything.

Know why? I was a hamster on a wheel. Running hard but going nowhere.

Here’s what I learned: to get somewhere new, you need new inputs.

That means doing the stuff you hate.
The stuff that makes you feel stupid.
The dark corners of your business.

So I tried something simple: I scheduled 15 minutes every day to work on writing. Non-negotiable. During my best hours.

The rules were stupid simple: show up for 15 minutes. Then walk away. That’s it.

Day 1: Watched a YouTube video about email writing. Done.
Day 2: Wrote random garbage for 15 minutes. Done.
Day 3: More random writing. Done.

Around week 3, something weird happened: the resistance broke. Writing didn’t suck as much.

For the first time ever, I had a tiny clue about what good writing looked like.

Here’s the thing about starting anything new: it feels terrible at first. The wins are too far away to keep you motivated.

So I focused on something else instead: inevitability.

The more time you spend doing something, the easier it gets. Period.

The secret isn’t talent or natural ability.
It’s just showing up consistently to feel stupid for a quarter-hour each day.

Eventually…
Stupid becomes competent.
Competent becomes confident.
Confident becomes profitable.

I'm still terrible at most things. But I'm slightly less terrible at writing now.

And that slight improvement changed everything.

What's your 15 minutes gonna be?