I don't get it?

Nothing used to make me feel more like an imposter than this question:

Cue the long pause.
The word jumble.
The weird analogy that didn’t quite make sense.

And the blank stare in return.

Here’s the thing:

If someone already knew me — from a referral, an old job, my content — they kind of got it.

But if they found me randomly…
If they landed on my page or my opt-in from the outside…

I was in trouble.

Because I knew I could help.
But I couldn’t explain it clearly — not in a way that made sense to anyone but me.

After letting one too many clients slip through my hands, I started getting serious about messaging.

And here are 3 of the biggest lessons I wish I’d known sooner:

1. Your messaging isn’t about you.
It’s about the problem your audience knows they have — and the way they describe it.

2. No one cares how you solve it (yet).
The modality, the method, the magic?
It matters later.
What matters first is:

3. Lead with the external. Educate into the internal.
Every internal struggle (self-worth, confidence, fear) shows up externally:
→ The job she didn’t get.
→ The launch that flopped.
→ The partner who ghosted her.

It’s easier to justify spending money on the symptom than the root.

So your messaging should speak to the external.
And your marketing can guide her into what’s really going on underneath.

Bonus:
If you’re afraid to sound like that “gimmicky” coach in your space…
You might not trust your audience to tell the difference.

Trying to not sound like someone else often makes us unclear.
Trying to be ourselves? That’s what makes us unforgettable.

If people don’t get what you do, they can’t buy it.
Let’s make your message unmistakable.

More soon,