Homework got me paid

I can still remember playing video games in September. Chasing my cousins with nerf guns. Trying to squeeze out summer's last days.

We smelled like salt-n-pepper chips and dill pickles.

It's weird that school starts in August now.

In a few hours I'm dropping my daughter off. First day of 8th grade. Wild.

All week we've been bombarded with class schedules and reading materials.

And it got me thinking...

When did you last practice getting better at business?

Like, actually practice?

No one says "Learn English" because it's too damn big. Instead they break it into smaller pieces. Monthly lessons. Weekly assignments. Daily homework.

Mastery comes from a million tiny improvements.

Yet in business we expect 0 to $1M overnight. Obviously.

Nobody wants to hear success takes time. Why would you when every guru screams about their "5-step fix"?

But some skills print money on demand. Those skills should be practiced. Improved. Honed.

Take writing emails.

I used to write emails that made people unsubscribe faster than a bad Tinder date.

But I had a secret weapon that changed everything.

I started handwriting successful emails word for word. Not typing them. Actually writing with a pen like some kind of caveman.

It felt stupid at first. Like doing homework again.

But something magical happened.

When you write by hand, your brain absorbs differently. You feel the rhythm. You notice word choices. You see how stories flow.

I'd write out emails from the best copywriters. Gary Halbert. John Carlton. Ben Settle.

After 30 days of this weird practice, my emails got way better.

People stopped unsubscribing. They started replying. They started buying.

The handwriting trick works because it's like learning guitar. You're not reading about music theory. You're playing the damn instrument.

Here's what I recommend:

Find 3 emails that made you want to buy something. Or made you laugh. Or kept you reading until the end.

Write them out by hand. Word for word.

Do this 15 minutes a day for 30 days.

Then start writing your own emails.

Your writing will improve faster than you think.

And yeah, your hand might cramp up. But your bank account will thank you.

Talk soon,