Google has a secret toothbrush test

Google executives make trillion-dollar decisions using a test that sounds like it belongs in a preschool health class.

They call it The Toothbrush Test, and before any shiny new product gets approved, someone in those fancy boardrooms asks the most unglamorous question ever: "Would people use this once or twice every day like brushing their teeth?"

It sounds completely bonkers until you think about it.

Nobody gets excited about their toothbrush. You don't take selfies with it or brag about the brand at dinner parties. You just use the thing because skipping it means dealing with cavities, bad breath, and those awkward dentist conversations where they shake their head disappointedly.

It's boring, essential, and completely unsexy. Yet you reach for it without thinking because ignoring it has real consequences that hurt your wallet and your confidence.

Most coaches build their entire business around what sounds impressive instead of what actually works like a toothbrush. They focus on fancy frameworks and credentials while completely missing the mark on solving problems that genuinely cost their clients something important.

Your ideal clients aren't looking for more complicated processes or theoretical breakthroughs. They need something that works when they're stuck at 2 PM on a Tuesday, wondering why their launch flopped or why their content feels invisible.

The coaches who never worry about empty sales calls understand this secret. They don't just sell ideas that sound good in theory. They solve painful problems that get worse when ignored.

Here's your own toothbrush test: What problem do you solve that actually costs your clients money, relationships, or health when they ignore it?

Jason “Dental-Hygiene” Lew