Goals are a lie

It's January 13th.

You know what that means? Last Friday was "Quitters Day." It's literally a real thing. The second Friday in January when millions of people give up on their New Year's goals.

I used to be one of those people.

I'd set big goals. Get all excited. Make a vision board. Then fail miserably within two weeks.

Here's what I realized after years of this BS… Goals are kind of a lie.

Even when I hit them the feeling went away fast. I'd climb the mountain, get the trophy, take a selfie at the top...and feel empty.

The times I was happiest? When I was in the middle of struggling and improving. Not when I "arrived."

Now I know what you're thinking. "That's adorable Jason, but I have bills to pay and a life to live."

I get it. I'm not saying don't have ambition or targets.

I'm saying stop obsessing over the finish line. Focus on getting better every day instead.

In my 20s I took big dumb risks. In my 30s I doubled down on my strengths. Now in my 40s I hunt down my weaknesses on purpose.

The thing you avoid most is usually your biggest opportunity.

Last year I spent 30 minutes a day working on my weaknesses. I did this almost every single day.

Some days I had breakthroughs. Other days I watched the same tutorial five times because my brain refused to understand it. It sucked. I wanted to quit.

But that's the entire point.

Success isn't luck or talent. It's reps. It's doing uncomfortable things most people refuse to do.

So forget the big sexy goal for a second. You can dream about it if you want.

But then focus on who you need to BECOME to make it inevitable.

Let’s be honest, it’s 30 minutes you would have spent scrolling anyway.

Talk soon,

Jason Lew