Fruit Loops

I think we all love quick hits.

- The sugar rush.

- The caffeine punch.

- The dopamine spike.

I call these instant feedback loops "Fruit Loops." (I know Kellogg’s spells it FrootLoops.)

Whether it's cash, comments, or caffeine, we're addicted to pushing the feel-good button.

But there’s a trade-off: the more we depend on dopamine, the less capable we are of delaying gratification.

And delayed gratification is the muscle every business needs.

The biggest leaps in your business happen when no one’s looking:

- No crowd to pander to.

- No money to chase.

- No ego to stroke.

Being busy is easy:

- Sales calls.

- Webinars.

- Outreach.

They’re all Fruit Loops.

And that’s not to say those activities are bad. But many coaches are stuck on the hamster wheel of hustle and reward:

- Work hard. Enjoy it.

- Ah, crap. I need more money, so…

- Work hard. Enjoy it.

- Ah, crap.

- Repeat.

The only way off the treadmill is to build a marketing asset—a newsletter, an email list, a group.

That’s really hard because it’s the opposite of feel-good.

Could you write three emails a week for 3-6 months with no response? 

Could you send out direct messages for collaborations and get rejected? 

Could you spend $2k a month on ads with no return?

But what if, by the end of a year, you had a list of 5k 

who knew what problem you solved and trusted you? 

What if it took two years? 

Three years? Would it still be worth it?

Most never make the journey 

because eating “Fruit Loops” is so much easier:

Let me hold on to my small bit of certainty because that’s better than having nothing.

But if you want the big money, you might need to start trading quick hits for delayed gratification.

Cheers,

PS - If you want to dive in deeper … check out this free training on how to get more clients without depending on social.