Five questions I wish I'd asked sooner

Most coaches are building businesses on quicksand without even knowing it.

They wake up each morning throwing content at the wall, tweaking landing pages based on hunches, and wondering why their launches feel like rolling dice at a casino.

The problem isn't that they're not working hard enough.

The problem is they're missing the measuring stick.

Think about it like this … imagine trying to lose weight without ever stepping on a scale, or learning to cook without ever tasting your food.

Sounds ridiculous, right? Yet most coaches are doing exactly this with their businesses.

• They create messaging without knowing what good messaging actually looks like.

• They write content without understanding what makes content convert.

• They build landing pages based on what their competitor is doing rather than what actually works.

• They run ads hoping for the best, and they sell without knowing if they're being helpful or pushy.

Here's what nobody talks about:

If you don't have clear standards for what good looks like, you'll spend years spinning your wheels in mediocre territory.

You'll blame the economy, the algorithm, or your audience when really, you just need better benchmarks.

The coaches who consistently hit their income goals aren't necessarily more talented or luckier. They’ve just trained themselves to spot the difference.

Here are five I recommend starting with:

1. What is good messaging — and what is bad messaging?

2. What is good content — and what is bad content?

3. What makes a good landing page — and what makes a bad one?

4. What makes a good ad — and what makes a bad ad?

5. What is good sales — and what is bad sales?

IIf you don’t know the answers yet — that’s okay.

But ignoring the questions entirely?
That’s not just unhelpful.
It’s irresponsible.

Most coaches can’t win because they don’t know how to improve.
So don’t be most coaches.