Escaping the Feast or Famine Cycle

Hey Awareness Snackers,

The coaching industry, much like any other industry, has its highs and lows. The adrenaline rush when your calendar is booked solid, contrasted by the quiet days where prospects seem scarce. This ebb and flow is often termed the 'Feast or Famine' cycle. But what if you could move beyond these unpredictable peaks and troughs?

Understanding the Shifting Landscape of Marketing

We're in an age where marketing landscapes morph rapidly. Let's take Facebook ads, for instance. Every 3-5 years, we notice a seismic shift. With more players investing in ads, the price per lead escalates. To put it in perspective, a recent report showcased Facebook's ad revenue skyrocketing to $153.76 billion, marking a 13.1% rise from 2022. This is the third year in a row it’s sailed past the $100 billion benchmark. These numbers signify two things:

1. Facebook ads are work.

2. But the landscape is becoming increasingly muddy.

This isn't a call to abandon ship but rather an urge to diversify your lead strategy. As the adage goes – "Don't put all your eggs in one basket." Now, more than ever is the time to innovate and adapt. How are you stepping up your game in response to these changes?

Peeling Back the Layers of Inconsistency

Consistent marketing and outreach aren't just buzzwords; they're the lifeblood of a thriving business. Sharing insights, value, and success stories can keep your coaching pipeline flourishing. But if this isn't your reality, it's time to dig deeper. Why aren’t you maintaining regularity in your content delivery?

- Could it be a loss of passion for your content?

- Maybe you feel an evolution within, outgrowing your old brand identity?

- Or perhaps, beneath it all, is an underlying fear of judgment or criticism?

These are not setbacks. They're checkpoints on your journey, signaling areas of growth and self-awareness. Often, the roadblock isn’t a lack of knowledge but a lurking subconscious belief.

The Art of Timing and Long-Term Strategy

Consider this: Only about 1-3% of your audience is primed and ready to engage with your offerings right now. But if you're solely chasing this small percentage, you're leaving a vast expanse untouched. What about the 27% showing potential interest over the next 18 months? It’s vital to avoid being ensnared in the loop of your upcoming launch. The breakthrough year for any business is when you deftly balance short-term gains with long-term nurturing.

Wrapping Up

Escaping the feast or famine cycle isn't about working harder; it's about working smarter. By understanding the ever-evolving marketing landscapes, delving into the roots of your content inconsistency, and balancing your focus between immediate and future potentials, you'll be better poised for consistent growth.

Cheers,

PS - If you want to explore more consistency in your business and see how I can we, fill out an application here.