Down to My Last Dollar...Twice

I’ve made my boldest investments when my bank account was nearly empty—not once, but twice.

The first time, I invested $35,000 into coaching with just $6,000 to my name.  

Seven years later, I put $70,000 into coaching when I had less than $18,000 left.

Call me reckless, slow, or foolish, but one principle has been crystal clear through these experiences:

“You cannot solve a problem with the same mind that created it.” -Albert Einstein

Old mindsets can't tackle new challenges. It takes a fresh perspective. But that can be a scary prospect when facing the harsh realities of a failing business head-on.

Pain is a curious motivator.

I used to dodge it at all costs, turning a blind eye until it screamed so loud it became inescapable.

Yet, when I finally faced it, it flipped a switch.

It allowed me to access the parts of me that were resourceful, gritty, and scrappy.

Leaning into fear isn't easy, but often, it's the only way out.

Here’s how I navigated through financial ruin, twice:

1. Surround Yourself with Wisdom: Seek out leaders and mentors who have navigated similar challenges, ideally, those who align with your values and business approach.

2. Adopt New Beliefs: Absorb the belief systems these leaders had to adopt to overcome their obstacles. For me, rapid learning came through investing in quality coaching.

3. Strategize and Execute: Approach your business with a dual plan:

   1. Long-Term Sustainability: Develop a strategy to ensure you don’t fall back into old traps.

   2. Immediate Cash Flow: Implement a short-term, scrappy AF plan to generate immediate revenue.

Growth is incredibly messy and uncomfortable, but you can fix it.

Whether you're at rock bottom or riding high, don’t shy away from your fears.

True growth often starts where comfort ends.

Cheers,

PS - Want more support? Check out my free training “How to Unlock More Predictable 30K+ Months Inside Your Coaching Business”