Do Not Delay Gratification

When I first started coaching, I remember being very confused watching Gary Vaynerchuk say, “Whoever holds their breath the longest wins. The quicker you go for the sale, the less leverage you have.”

In context, I understood.
But in practice, I didn’t.

I had bills to pay. Mouths to feed.
I didn’t have time to wait.
I wanted results, and I wanted them fast.

If I could go back in time and meet that version of me, I’d offer this perspective:

Do not delay gratification if…

You’re unsure where your expertise fits in the marketplace.
Your messaging is unclear.
You’re not certain what makes you the best in the world.

Instead, sell now and sell often.
The quickest way to validate a concept is to have someone pay for it.
Don’t do free work.
Don’t focus on endless content creation.
Just sell.

Sell with the intent to deeply understand your customers—their wants, needs, fears, and desires.

But once you have proof of concept, slow down.
Delay gratification.

Every time you press “sell” without building trust, you trade short-term gains for long-term losses.
This is how companies end up stuck on the hamster wheel.
Play the long game.
Continue to improve your messaging.
Consistently invest into growing your audience.
And willingly give consistent content that is about bettering your audience.

Then do the hard part. Trust and wait.
Life naturally provides motivation.

If you continue to invest, there will come a time when clients will continually show up, ready to buy.

Cheers,