If You Want to Feel Old ...

Since when did school start in mid-August?

For me, mid-August was all about squeezing out the last drops of summer—biking through the neighborhood, cannonballing into my best friend’s pool, and indulging in 25-cent mint 'n chip ice cream from Thrifty’s.

But now, here we are in mid-August, and my daughter’s already heading back to school.

It feels strange, doesn’t it?

But you know what’s even stranger?

Watching my daughter and her friends rock the same baggy jeans, chunky shoes, and oversized hoodies that I wore back in high school.

Fashion really does come full circle.

And that got me thinking—marketing works in much the same way.

Just like fashion, marketing trends are cyclical—they come and go, only to make a comeback when you least expect it.

What worked a decade ago might suddenly become relevant again but with a fresh twist.

Because here’s the tea, once everyone jumps on a platform, that early advantage quickly fades.

It’s like when everyone starts wearing the same trend—even your dad—it loses its cool factor, right?

So, what’s the next big thing in marketing?

This is where innovators and early adopters usually start scouting for the latest trends and platforms.

But what if the real opportunity isn’t in chasing what’s new, but in rediscovering what’s already proven its value?

While social platforms may feel crowded and unpredictable, I’m betting big on the tried-and-true methods—email and newsletters.

In a world where trends fade as quickly as they arrive, there’s something powerful about the classics.

The direct connection, the personal touch, and the control you have over your message—these are the timeless elements that never go out of style.

So, as we head into this new season, maybe it’s time to double down on what’s been here all along.

After all, some of the best strategies, like the best styles, are the ones that keep coming back.

Cheers,

PS - (I really should have kept my Stussy hoodies because they’re $200 a piece today.)

PSS - If you want some help building an offline audience without the crowded noise of social media, check this out.