3 Tips to Writing Better Content

Tip #1: “Where do I start?”

Let’s keep it simple.

Don’t write for an audience

Write for one person. 

Better yet, write for THE person.

Imagine writing to that one 

dream client BEFORE they bought from you.

Don’t have one?

Great write to the previous version of you.

But whatever you do … 

Be you. 

If you swear, swear.

If you write long-form content, write long-form. 

If you write short-form content, write short-form. 

The whole point is to build more know, like, and trust. 

Bounce people in or bounce people out, 

Just don’t be middling. 

Tip #2: “What should I write about?”

First, understand your content’s intention.

I believe 95% of content should be value first.

5% are offers and asks.

So, write about your beliefs, frameworks, strategies, 

tips, stories, failures and successes, 

case studies, and lessons.

Imagine a scale.

On one side sits skepticism, on the other trust. 

Think of each piece of content like a grain

of rice being placed on the side of trust. 

You don’t know which piece of content will shift the scale

but you know that with enough content, 

that skepticism eventually slides away.

No one piece of content is going to make you

And no one piece of content is going to break you.

Stop overthinking it. 

Tip #3: Stop looking for validation.

If your only motivation to keep creating content is 

other people’s love and admiration … quit now. 

Or

Shift the acknowledgment from the external to the internal. 

Self acknowledge every time you hit the “send” button.

The hardest part of this isn’t starting.

It’s not even writing the content.

… it’s continuing to write it even when it seems like no one is paying attention.

Can you trust that if it’s interesting to you,

Eventually, it will be interesting enough to someone else. 

Cheers,

PS - Want some help on how to build an audience without social?

Check it out here.